LEGO Serious Play


The LEGO® SERIOUS PLAY® methodology is a radical, innovative, experiential process designed to enhance innovation and business performance. It is based on the belief that everyone can contribute to the discussion, the decisions and the outcome.

Based on research which shows that hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process and supports an effective dialogue – for everyone in the organization.

LEGO® bricks work as a catalyst – and when used for building metaphors, they trigger processes that you were previously unaware of, enabling you to take a speedy shortcut to the core.

Participants come away with skills to communicate more effectively, to engage their imaginations more readily, and to approach their work with increased confidence, commitment and insight.

“Enhance your team’s effective thinking, communication and problem-solving skills.”

This is how BetterFuture has helped one of our clients, using the LEGO® SERIOUS PLAY® methodology...

A Case Study: “Living our Company Values” – What was the objective…

Introduce & communicate Company Values to their 1000 employees
Identify how Company Values are currently lived by employees in their everyday work-life
Engage employees on what they – individually & collectively – can and will do

What was the outcome…

Voluntary participation rate 85%
Common understanding of Company Values
Engagement in making Company Values a daily experience
Open discussion of “Work Culture” issues
Uncovering and unleashing hidden people potential & engagement
Identification of key priority areas to be strengthened or capitalized further

“Average Impact graph”

Employees’ perception of LEGO® SERIOUS PLAY®

HR awards 2015: Best Employee Engagement Initiative